New Balance
A Boston original since 1906, New Balance is known for comfort-first footwear and heritage styles like the 327 and 550 that have become everyday staples.
About New Balance
New Balance has been a Boston original since 1906. What started as a small company making arch supports for people who spent long days on their feet grew into one of the most respected names in footwear, and it still calls Boston home, with factories in New England making shoes to this day.
Today, the brand's heritage silhouettes, like the 327 and the 550, have become modern style staples, pairing vintage runner and court-shoe designs with the comfort New Balance is known for.
Carrying a hometown brand means something to us at The Point. Stop into South Boston or Lynnfield and try on a pair instead of guessing at sizing online. A fellow Boston original deserves a proper fitting.