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The Normal Brand

The Normal Brand

The Normal Brand is known for fabrics that feel good the first day and even better the fiftieth, like its signature Puremeso knit, cut into easy hoodies, henleys and button-downs.

Voted Best Men's Clothing Store Boston Magazine
Free in-store pickup South Boston & Lynnfield
Free gift on orders $175+
Rated 4.8★ on Google

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63 products

The Normal Brand COOLMAX® Textured Sweater Polo in Charcoal BlackThe Normal Brand | COOLMAX® Textured Sweater Polo | Charcoal Black
The Normal Brand | COOLMAX® Textured Sweater Polo | Charcoal Black Sale price$128.00
The Normal Brand Puremeso Button Popover in Bluestone BlueThe Normal Brand | Puremeso Button Popover | Bluestone Blue
The Normal Brand | Puremeso Button Popover | Bluestone Blue Sale price$108.00
The Normal Brand COOLMAX® Textured Sweater Henley in Charcoal BlackThe Normal Brand | COOLMAX® Textured Sweater Henley | Charcoal Black
The Normal Brand | COOLMAX® Textured Sweater Henley | Charcoal Black Sale price$128.00
The Normal Brand Textured Knit Shirt in Birch BeigeThe Normal Brand | Textured Knit Shirt | Birch Beige
The Normal Brand | Textured Knit Shirt | Birch Beige Sale price$118.00
The Normal Brand COOLMAX Textured Sweater Henley in Waterloo NavyThe Normal Brand | COOLMAX® Textured Sweater Henley | Waterloo Navy
The Normal Brand | COOLMAX® Textured Sweater Henley | Waterloo Navy Sale price$128.00
The Normal Brand Puremeso Essential Hoodie in Ash BrownThe Normal Brand | Puremeso Essential Hoodie | Ash Brown
The Normal Brand | Puremeso Essential Hoodie | Ash Brown Sale price$88.00
Sold outSold outThe Normal Brand Comfort Terry Jean Shirt Jacket in Light Wash BlueThe Normal Brand | Comfort Terry Jean Shirt Jacket | Light Wash Blue
The Normal Brand | Comfort Terry Jean Shirt Jacket | Light Wash Blue Sale price$148.00
Save $29.40Save $29.40The Normal Brand Puremeso Weekend Quarter Zip in Normal NavyThe Normal Brand | Puremeso Weekend Quarter Zip | Normal Navy | Trunk Show Exclusive
The Normal Brand | Puremeso Weekend Quarter Zip | Normal Navy | Trunk Show Exclusive Sale price$68.60 Regular price$98.00
The Normal Brand Textured Knit Shirt in Vintage BlueThe Normal Brand | Textured Knit Shirt | Vintage Blue
The Normal Brand | Textured Knit Shirt | Vintage Blue Sale price$118.00
The Normal Brand Puremeso Everyday Henley in Bluestone BlueThe Normal Brand | Puremeso Everyday Henley | Bluestone Blue
The Normal Brand | Puremeso Everyday Henley | Bluestone Blue Sale price$72.00
The Normal Brand Vintage Thermal Crew in Fossil BeigeThe Normal Brand | Vintage Thermal Crew Fossil | Beige
The Normal Brand | Vintage Thermal Crew Fossil | Beige Sale price$78.00
The Normal Brand Vintage Thermal Crew in Steel GrayThe Normal Brand | Vintage Thermal Crew | Steel Gray
The Normal Brand | Vintage Thermal Crew | Steel Gray Sale price$78.00
The Normal Brand COOLMAX Textured Sweater Polo in Flax BrownThe Normal Brand | COOLMAX® Textured Sweater Polo | Flax Brown
The Normal Brand | COOLMAX® Textured Sweater Polo | Flax Brown Sale price$128.00
The Normal Brand Puremeso Everyday Henley in Pumice BeigeThe Normal Brand | Puremeso Everyday Henley | Pumice Beige
The Normal Brand | Puremeso Everyday Henley | Pumice Beige Sale price$72.00
The Normal Brand Puremeso Essential Hoodie in Bluestone BlueThe Normal Brand | Puremeso Essential Hoodie | Bluestone Blue
The Normal Brand | Puremeso Essential Hoodie | Bluestone Blue Sale price$88.00
The Normal Brand Puremeso Essential Hoodie in Pumice BeigeThe Normal Brand | Puremeso Essential Hoodie | Pumice Beige
The Normal Brand | Puremeso Essential Hoodie | Pumice Beige Sale price$88.00
Save $29.40Save $29.40The Normal Brand Freshwater Resort Shirt in BrownThe Normal Brand | Freshwater Resort Shirt | Brown
The Normal Brand | Freshwater Resort Shirt | Brown Sale price$68.60 Regular price$98.00
Save $29.40Save $29.40The Normal Brand Freshwater Resort Shirt in Blue StripeThe Normal Brand | Freshwater Resort Shirt | Blue Stripe
The Normal Brand | Freshwater Resort Shirt | Blue Stripe Sale price$68.60 Regular price$98.00
Save $16.20Save $16.20The Normal Brand Legacy Jersey Tee in BlueThe Normal Brand | Legacy Jersey Tee | Blue
The Normal Brand | Legacy Jersey Tee | Blue Sale price$37.80 Regular price$54.00
(5.0)
Save $35.20Save $35.20The Normal Brand Everyday Hybrid Short in BlueThe Normal Brand | Everyday Hybrid Short | Blue
The Normal Brand | Everyday Hybrid Short | Blue Sale price$52.80 Regular price$88.00
Save $35.20Save $35.20The Normal Brand Everyday Hybrid Short 9 Inch in Sand Dune BeigeThe Normal Brand | Everyday Hybrid Short Sand Dune 9" | Beige
The Normal Brand | Everyday Hybrid Short Sand Dune 9" | Beige Sale price$52.80 Regular price$88.00
Sold outSave $41.40Sold outSave $41.40The Normal Brand Robles Knit Jacquard Polo in Taupe BrownThe Normal Brand | Robles Knit Jacquard Polo Taupe | Brown
The Normal Brand | Robles Knit Jacquard Polo Taupe | Brown Sale price$96.60 Regular price$138.00
Save $23.40Save $23.40The Normal Brand Hybrid Short 9 Inch in NavyThe Normal Brand | Hybrid Short 9" | Navy
The Normal Brand | Hybrid Short 9" | Navy Sale price$54.60 Regular price$78.00
Save $32.40Save $32.40The Normal Brand Robles Textured Knit Polo in WhiteThe Normal Brand | Robles Textured Knit Polo | White
The Normal Brand | Robles Textured Knit Polo | White Sale price$75.60 Regular price$108.00
Save $38.40Save $38.40The Normal Brand Robles Birdseye Knit Polo in NavyThe Normal Brand | Robles Birdseye Knit Polo | Navy
The Normal Brand | Robles Birdseye Knit Polo | Navy Sale price$89.60 Regular price$128.00
The Normal Brand Textured Knit Shirt in GreenThe Normal Brand | Textured Knit Shirt | Green
The Normal Brand | Textured Knit Shirt | Green Sale price$118.00
Sold outSold outThe Normal Brand Puremeso Essential Hoodie in BrownThe Normal Brand | Puremeso Essential Hoodie | Brown
The Normal Brand | Puremeso Essential Hoodie | Brown Sale price$88.00
The Normal Brand Puremeso Essential Hoodie in NavyThe Normal Brand | Puremeso Essential Hoodie | Navy
The Normal Brand | Puremeso Essential Hoodie | Navy Sale price$88.00
Sold outSold outThe Normal Brand Vintage Thermal Crew in BlackThe Normal Brand | Vintage Thermal Crew | Black
The Normal Brand | Vintage Thermal Crew | Black Sale price$78.00
The Normal Brand The Only Jacket in GrayThe Normal Brand | The Only Jacket | Gray
The Normal Brand | The Only Jacket | Gray Sale price$168.00
The Normal Brand The Only Jacket in BeigeThe Normal Brand | The Only Jacket | Beige
The Normal Brand | The Only Jacket | Beige Sale price$168.00
Best SellerBest SellerThe Normal Brand COOLMAX Textured Sweater Henley in Ivory WhiteThe Normal Brand | COOLMAX® Textured Sweater Henley | Ivory White
The Normal Brand | COOLMAX® Textured Sweater Henley | Ivory White Sale price$128.00
Sold outSave $41.00Sold outSave $41.00The Normal Brand COOLMAX Textured Crewneck Sweater in GrayThe Normal Brand | COOLMAX® Textured Crewneck Sweater | Gray
The Normal Brand | COOLMAX® Textured Crewneck Sweater | Gray Sale price$77.00 Regular price$118.00
The Normal Brand Fleece Puremeso Hoodie in BrownThe Normal Brand | Fleece Puremeso Hoodie | Brown
The Normal Brand | Fleece Puremeso Hoodie | Brown Sale price$108.00
The Normal Brand Puremeso Everyday Henley in GreenThe Normal Brand | Puremeso Everyday Henley | Green
The Normal Brand | Puremeso Everyday Henley | Green Sale price$72.00
The Normal Brand Vintage Thermal Crew in GreenThe Normal Brand | Vintage Thermal Crew | Green
The Normal Brand | Vintage Thermal Crew | Green Sale price$78.00
The Normal Brand Vintage Thermal Mountain Henley in GreenThe Normal Brand | Vintage Thermal Mountain Henley | Green
The Normal Brand | Vintage Thermal Mountain Henley | Green Sale price$88.00
Sold outSold outThe Normal Brand Comfort Terry Chore Coat in GrayThe Normal Brand | Comfort Terry Chore Coat | Gray
The Normal Brand | Comfort Terry Chore Coat | Gray Sale price$178.00
The Normal Brand Puremeso Everyday Henley in NavyThe Normal Brand | Puremeso Everyday Henley | Navy
The Normal Brand | Puremeso Everyday Henley | Navy Sale price$72.00
The Normal Brand Puremeso Everyday Henley in BeigeThe Normal Brand | Puremeso Everyday Henley | Beige
The Normal Brand | Puremeso Everyday Henley | Beige Sale price$72.00
The Normal Brand Robles Knit Waffle Stitch Polo in WhiteThe Normal Brand | Robles Knit Waffle Stitch Polo | White
The Normal Brand | Robles Knit Waffle Stitch Polo | White Sale price$108.00
Save $54.00Save $54.00The Normal Brand Kalo Long Sleeve Button Up in Blue
The Normal Brand | Kalo LS Button Up | Blue Sale price$54.00 Regular price$108.00
The Normal Brand Comfort Terry Pant in GreenThe Normal Brand | Comfort Terry Pant | Green
The Normal Brand | Comfort Terry Pant | Green Sale price$138.00
Save $38.40Save $38.40The Normal Brand Robles Knit Jacquard Polo in White and BeigeThe Normal Brand | Robles Knit Jacquard Polo | White/Beige
The Normal Brand | Robles Knit Jacquard Polo | White/Beige Sale price$89.60 Regular price$128.00
(5.0)
The Normal Brand Puremeso Everyday Jogger in GrayThe Normal Brand | Puremeso Everyday Jogger | Gray
The Normal Brand | Puremeso Everyday Jogger | Gray Sale price$88.00
Best SellerBest SellerThe Normal Brand Puremeso Button Popover in StoneThe Normal Brand | Puremeso Button Popover | Stone White
The Normal Brand | Puremeso Button Popover | Stone White Sale price$108.00
Sold outSold outThe Normal Brand Homebound Crewneck Sweater in BrownThe Normal Brand | Homebound Crewneck Sweater | Brown
The Normal Brand | Homebound Crewneck Sweater | Brown Sale price$128.00
Sold outSold outThe Normal Brand Comfort Terry Shirt Jacket in GreenThe Normal Brand | Comfort Terry Shirt Jacket | Green
The Normal Brand | Comfort Terry Shirt Jacket | Green Sale price$148.00

About The Normal Brand

The Normal Brand is right there in the name: great clothes shouldn't be complicated. They focus on fabrics that feel good the first day and even better the fiftieth, like their signature Puremeso knit, and cut them into easy, versatile shapes that fit real life.

Hoodies you'll want to live in, henleys that layer under anything, button-downs that work at the office or the bar. These are the pieces that quietly become favorites.

They're also the pieces our regulars wear on repeat. The best way to understand The Normal Brand is to feel it, so stop by The Point in South Boston or Lynnfield and see why so many customers come back for another color.
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